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Njalo's Mission

Discover something meaningful with Njalo! A one of a kind marketplace that celebrates culture, community and conscious shopping. Every purchase made directly supports an underrepresented entrepreneur – from Black & Brown founders to LGBTQ+ creators and business owners with disabilities. Additionally, Njalo has a community development commitment where we pledge to donate a percentage of Njalo profits to educational and community development non-profit organizations annually. Discover products with purpose and shop knowing your dollars will make a difference.

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Shop with Purpose

Our Mission

Building strength, fostering independence and driving growth, Njalo was designed to empower those often overlooked. Njalo Market was built with DEI in mind. At a point where it seems everyone is divided and going backwards, we wanted to be a part of a greater path forward! Highlighting what makes us shine, Njalo offers minority and often overlooked business owners a place to thrive! Additionally, as part of Njalo's mission to make the world a better place, we pledge to donate a % of our profits to various education and development initiatives annually!

CELEBRATE YOUR

Why are we doing this?

Founded with love for culture, creativity and individuality! I wanted to create Njalo, meaning "Always" in Swahili, for people to embrace themselves and celebrate and be proud of who they are and where they come from! In a world that loves to tear people down and spread hate, we want to encourage people to embrace each others differences and embrace others culture.

0
%
of business owners in the U.S. identify as minority owned.
$
0
T
minority buying power in the U.S. as of 2021

Our Commitment to Community & Development

At Njalo, we are committed to the education, betterment and development of people and nature in need. As such, our goal is to consistently be a part of building a more educated, healthy and financially stable society through community involvement and donations. We pledge to donate a percent of Njalo's proceeds.. not to impact Seller's commission, to various education and community development agencies. If you would like to propose an agency in need, we'd love to hear your submission below!

Voices of Craft Lovers

Emma S. (California)

"The pottery I ordered is stunning—each piece feels so unique and personal. It’s like having a little piece of art in my home!"

Liam T. (New York)

"The woodwork is exceptional! You can feel the craftsmanship and love that went into creating it. Highly recommend this shop!"

Sophia R. (Texas)

"I’m in love with the handmade candles! The natural scents are so calming, and they add a cozy touch to any room."
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